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    Jets-NYU photoThe Preston Robert Tisch Institute for Global Sport at New York University (NYU) is a global leader in sports business education. We hear from Vince Gennaro, Associate Dean and Clinical Associate Professor at the Tisch Institute on why you should consider a Master's programme from NYU to build your global sports industry career and how the Institute is dedicated to developing future leaders in sport by cultivating agile, adaptive thinkers, who are relentlessly customer-focused and stand for social causes that will improve society.

    PHOTO: Neil Glat (former President of the NY Jets) with NYU Tisch Institute for Global Sport students.

    Can you share insight into New York University’s Preston Robert Tisch Institute for Global Sport?


    The Preston Robert Tisch Institute for Global Sport at NYU is a global leader in sports business education. Our leading-edge curriculum is designed to help our students develop a deep anticipation and analysis of the changing sports landscape, and to prepare them to lead in an increasingly data-driven world. We offer two Masters Degree programs – an MS in Global Sport and an MS in Sports Business – and a Bachelors Degree. In addition to our curriculum, all degree programs share our award winning faculty, our New York City location, and our extensive network.

    What differentiates the Institute of Sport from other post-graduate sports business educations globally?

    As part of New York University, a truly global university, the Tisch Institute is able to operate on the same international scale as the sports industry, which is global in nature. We fully exploit our New York City location, in the sports capital of the world, and involve industry partners in everything we do, including in events, internships, and course lectures. For example, we created the Tisch Bowl, which is a case competition that paired students with professionals, to address the case problem of marketing to Generation Z sports fans. We also produced an event with Chelsea FC to illustrate to our students and others the power of sport to create social impact, by discussing Chelsea’s “Say No To Anti-Semitism” campaign. These are just two examples – we have 46 active partnerships, giving our students unparalleled access to sports leaders and organizations.

    VinceGennaro-Headshot

    Our mission at the Tisch Institute is to develop the future leaders of tomorrow’s sports world, which will continue towards globalization.

    Vince Gennaro,
    Associate Dean and Clinical Associate Professor


    The MS in Global Sport program focuses on future-facing themes designed to prepare students to work in the industry of tomorrow. How does the program equip students for a career in the sports industry of the future?


    Our students are expected to not only be fluent in the current sports landscape, but to also identify the change-forces that will impact tomorrow’s market. The Tisch Institute engages students with the biggest questions facing our industry; How is the consumer base changing? How can we implement augmented or virtual reality broadcast models? How will machine learning impact aspects as far ranging as athlete training and ticket holder acquisition?

    As often as possible, we provide students with opportunities to experience these innovative platforms firsthand. Recently, we ran an accelerator with HYPE Sports Innovation where our students observed the process of building blockchain-based sports products and services.The accelerator culminated in a demo day with many sports tech investors in attendance.

    The international nature of the Global Sports program is clear, why was this important and how is it achieved?

    Our mission at the Tisch Institute is to develop the future leaders of tomorrow’s sports world, which will continue towards globalization. Geographical boundaries mean little today and will mean even less in the future. New York University, with 14 Global Centers and two Global Campuses, is the ultimate global university, as well as a leader in the globalization of higher education.

    At the Tisch Institute, we are able to take advantage of NYU’s global resources. We offer two Global Field Intensives per academic year and have developed an international curriculum, with classes on Olympic Events, Cricket, and International Sports Law, to give some examples. In fact, our MS in Global Sport degree has two weeklong residencies in sites around the globe, in addition to two residency weeks in NYC.


    Nike1Award-winning professor David Hollander holds his first class session for How Basketball Can Save the World at Nike NYC HQ.

    How does the Preston Robert Tisch Institute of Sport work/partner with the sports industry to support student educational and practical experiences?

    We maintain 46 partnerships which allow us to bring experiential learning into the classroom as often as possible. Frequently, this is at the initiative of our Adjunct Faculty members who are actively working in key positions within leading sports organizations and are eager to introduce their students to the “real world”. This means events, guest speakers, internships, and site visits. In our Capstone course, students are paired with sports organizations who are in need of creative solutions to business problems. In one case, our students’ research led the city of Arlington, Texas to build the largest eSports stadium in the US.

    The sports industry is rapidly evolving and COVID-19 may well accelerate this evolution further. How does the program prepare students for building a career in such a dynamic industry?

    Our future-focused curriculum is designed to prepare students to address disruptions like COVID-19. Our students study concepts like the virtual season ticket, for instance, and the future of participation sports. These are exactly the sort of questions that we like to challenge our students with in the classroom.

    Has being a school that is proficient in online teaching and learning eased the transition throughout the current situation?

    Our deep experience with online curricula has put us ahead of the game during this unprecedented moment of remote learning. We already offered an online degree program and asynchronous courses, and we are converting additional courses so that we can continue to thrive in this online environment, while also maintaining a face-to-face, synchronous mode as well.

    What does being an alumnus of the Preston Robert Tisch Institute for Global Sports mean? How do you continue to support your students after their time at the university?

    Our alumni go on to be leaders in the industry and we continuously provide them with opportunities to stay aware of the market through our events. They have access to our faculty, and are encouraged to keep in touch with their professors and advisors, and with our students through mentorship, or by helping them gain internships and jobs. They also give us valuable input about the evolution of our curriculum.

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