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Pablo Romero, director of protocol at Sevilla FC and lecturer in the UCAM Master's Degree in Sports Management, shares the essential skills for success in the sports industry.
‘The first thing that comes to mind is a sense of belonging or identity,’ said Romero. In sports management, the functions are not limited to a fixed schedule: ‘You know at what time you come in, but not at what time you leave.’ A passion for sport and the ability to commit are essential to face the challenges of everyday life.
Beyond a love of sport, academic training is essential. A master's degree in sports management provides the strategic and operational knowledge needed to manage sports clubs, events and organisations.
Language skills, especially in English, are also a differentiating factor. According to the EF English Proficiency Index 2024, Spain ranks 36th in the global classification with an ‘intermediate’ level. In an increasingly international sector, being able to communicate with foreign players, agents and sponsors is a key competitive advantage.
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In the world of sport, the ability to react is essential. ‘We need to have an open mind to solve problems at work’, underlined Romero. Soft skills, such as creativity, critical thinking and emotional intelligence, are increasingly valued by employers.
Romero encourages young professionals to make decisions with confidence: ‘Don't be afraid to take the initiative. You have to put yourself out there, because it's through that arrogance or boldness that you make a professional difference’.
In addition, building a strong personal brand on social media is a key factor in standing out in the sector. An active profile on platforms such as LinkedIn allows you to showcase your knowledge, skills and interests, which can open doors to new opportunities.
The sports sector is constantly evolving and requires professionals prepared to face new challenges. If you want to specialise and develop these skills, discover the UCAM Master's Degree in Sports Management and get ready for a successful career in the sports industry.
Interested in finding out more?
explore studying at UCAM Spanish Sports University HERE.
Search the latest and greatest job opportunities in sport
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