Interview: Aya Khedr, from professional Handball to a Sports Management Masters

A current student of GBSB Business School, Aya Khedr discusses her passion for sports and why she decided to pursue a Sports Management Master's Education as well as sharing how he...

Africa Business of Sport Podcast and Global Sports have partnered to offer dynamic African perspectives on the biggest topics, stories and developments in the global sports busines...

With opportunities to join UEFA EURO 2024 in Germany now live, UEFA share with us what it will be like to be part of the event transport division where there are nearly 120 positio...

We explore how sports brands can deliver optimal experiences in order to gain momentum in today’s complex competitive environment. Paris Saint Germain is today a global icon. It’s ...

We had the pleasure to talk with Leonie Fabisch, Director Global Gaming at SPORTFIVE. We found out about her career journey so far and what is involved in her current role at SPORT...

We had the opportunity to host a symposium with the University of East London and the chance to discuss everything about Sports Marketing with Dina Hassan of Sony's Sports Business...

A graduate from GBSB Business School, Nikita Vorobiev shares his motivation for pursuing a Sports Management Education and shares how his experiences have shaped his ambitions for ...

This article explores the changing nature of sports fandom in recent years, with new trends and technologies impacting the way fans engage with sports. The changes reflect the evol...