Why brands are finally taking notice of women’s football

  There are few sights like seeing Atlético Madrid’s Wanda Metropolitano stadium on a match day. The crisp green pitch sits quietly in the centre, beautifully framed by the rows of red seats and swirling noise that surro..... Read more

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    Why brands are finally taking notice of women’s football

    Women’s football is on the rise – and brands are finally starting to take notice. Here's why and how it's just the start of change in women's football.

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    Assessing how Megatrends are redefining the sports industry by changing consumer behaviours. 5 thesis to be taken into account for the successful future of the sport industry.

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    FIFA tops 2019 #SportOnSocial Rankings

    FIFA have topped the annual #SportOnSocial. We review the global report that ranks all 35 Olympic International Federations according to their performance on social media.

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    AI: changing the game

    An Artificial intelligence revolution is taking place and beginning to permeate all aspects of the sports industry. We take a look at the current and future opportunities for Ai in...

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    Women in Sport. A day to say thank you.

    On International Women's Day, former women's intentional footballer Arianna Criscione, shares her experiences as a woman on and off the field in sport as she builds her career in t...

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    Tracking the rapid growth of the Basketball Champions League in Europe

    Last season the Basketball Champions League was the fastest growing sport properties in Europe. We explore the digital first strategy behind its rapid growth.

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