Why brands are finally taking notice of women’s football

  There are few sights like seeing Atlético Madrid’s Wanda Metropolitano stadium on a match day. The crisp green pitch sits quietly in the centre, beautifully framed by the rows of red seats and swirling noise that surro..... Read More

Why brands are finally taking notice of women’s football

Women’s football is on the rise – and brands are finally starting to take notice. Here's why and how it's just the start of change in women's football.

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The Megatrends redefining the future of sports

Assessing how Megatrends are redefining the sports industry by changing consumer behaviours. 5 thesis to be taken into account for the successful future of the sport industry.

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The future of global sport

Olympic sports urged to be 'less entitled, more business-like.’ Sportcal speak with ASOIF's Andrew Ryan on its far-reaching new report, ‘Future of Global Sport’. Was it accurate?

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Cycling takeover

Following the Eurosport owner’s takeover of Play Sports Group, an interview with Sameer Pabari, Discovery's senior vice president of content and business development who led the de...

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FIFA tops 2019 #SportOnSocial Rankings

FIFA have topped the annual #SportOnSocial. We review the global report that ranks all 35 Olympic International Federations according to their performance on social media.

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AI: changing the game

An Artificial intelligence revolution is taking place and beginning to permeate all aspects of the sports industry. We take a look at the current and future opportunities for Ai in...

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Women in Sport. A day to say thank you.

On International Women's Day, former women's intentional footballer Arianna Criscione, shares her experiences as a woman on and off the field in sport as she builds her career in t...

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Is Sport 3.0 here?

OTT has moved in on traditional broadcaster’s turf, with a number of high profile rights deals. The BBC’s former Head of Sports Rights shares his opinion on the changing landscape.

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