Why brands are finally taking notice of women’s football

  There are few sights like seeing Atlético Madrid’s Wanda Metropolitano stadium on a match day. The crisp green pitch sits quietly in the centre, beautifully framed by the rows of...

How Megatrends are redefining the industry by changing consumer behaviours. Sport is more than ever a lifestyle and one of the most important topics of the 21st century. But the wa...

‘Olympic sports urged to be less entitled, more business-like,’ ran the Washington Post’s headline in March relating to ASOIF’s far-reaching new report, ‘Future of Global Sport’. W...

Following the Eurosport owner’s takeover of Play Sports Group, Sameer Pabari, the Discovery senior vice president of content and business development who led the deal, reveals more...

FIFA have topped the annual #SportOnSocial – a report that ranks all 35 Olympic International Federations according to their performance on social media. As more people access and ...

Artificial intelligence is a broad concept. At its core, it involves designing machines that, like humans, are capable of acquiring knowledge and information to solve problems. It ...

On Internationals Women's day #WID2019, we hear from Arianna Criscione, a former women's intentional footballer who is now building her career in the business of sport following a ...

Given that rights holders need to plan at least three to five years ahead, it is essential they engage with the new OTT and social media world. But they also must not overlook the ...