Interview: Michelle Dorgan “If she can see it, she can be it”

Photo credit Lynne Cameron Michelle Dorgan is the Head of Marketing & Commercial at Women in Football and a sports management lecturer at AMOS London; in this article, Michelle...

Rui Biscaia, a renowned fan engagement researcher, explains how sports organizations have been changing their perception of fan engagement. “Fans have a voice and organizations mus...

We were proud to have partnered with the 2021 edition of the Sports Tomorrow Congress in Barcelona, which focused on the future of women's sport by addressing the opportunities and...

As UEFA EURO 2020 kicked off, we spoke to sports industry veteran, Liam Boylan, Stadium Director at Wembley Stadium connected by EE to learn about preparations ahead of staging eig...

Global Sports has recently been busy supporting The Football Association [The FA] launch a central careers platform for English football, with the objective of creating greater tra...

LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the e...

We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. ...

Since the adoption of the Olympic Agenda 2020 in December 2014, the International Olympic Committee has placed an even greater focus on ensuring that athletes are at the heart of t...