Search the latest and greatest job opportunities in sport
With the rise of new technologies, greater diversity, and an all year round activation calendar, the sports industry is growing and evolving in exciting ways. It's important to understand where opportunities are expanding, if you're thinking about changing or progressing in your career or entering this fast-paced industry of sport. Here’s your guide to the key job fields and the roles shaping the sports industry in the year ahead(with links to live vancancies on Global Sports Jobs.
The growth of women's sports has been significant in the last few years. Across football, rugby and athletics to name just a few, there has been a big focus on building new leagues, tournaments and creating pathways for upcoming talent in the field. With the increase in investment and focus - women's sport is a key area for growth and innovation this year and beyond.
This growth has opened opportunities across all levels of the industry, from elite-level through to grassroots initiatives. These opportunities demand skilled and passionate professionals who can support the ongoing development of women’s sports. Roles in areas such as event management, coaching, marketing, media, and player development increasingly offer clear pathways to play a role to this exciting movement.
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If you are considering a career in sports or your next move within sport, women’s sports offers great opportunities. Roles often require skills in planning, operations, and an authentic passion for promoting diversity in sport. A good starting point is gaining experience through community-based programs or getting involved in initiatives that support women in sport. Upcoming major events such as the Women's Rugby World Cup 2025 provide a great number of opportunities to enter the women's sport - view live opportunities here.
The demand and delivery for high quality sports events continues to grow, and so has the need for skilled professionals who can manage and deliver memorable world class experiences. Local competitions, global tournaments, and all level of sports events require careful planning, coordination, and execution to meet the increasing expectations of fans and stakeholders.
A career in event operations involves a variety of responsibilities, including scheduling, venue management, logistics, and stakeholder engagement. Successful events rely on individuals who can combine creativity and problem-solving with practical operational skills.
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Event management offers a practical and rewarding way to make a difference. Whether working on small-scale events or world-class tournaments, the experience gained in this area is transferable across the sports industry and beyond.
Technology is at the forefront of the sports industry, influencing how it’s played, managed, and experienced. Digital tools have opened up new opportunities on the pitch (driving high performance) and off, changing the way consumers engage with sport bringing them closer to the action in innovative ways.
In today’s sports landscape, digital innovation plays an central role in creating immersive, personalised experiences that are shaping the future of our industry. Trends such as virtual fan experiences, gamification, and digital collectibles are changing the way fans connect with the sports they love.
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For professionals entering the sports industry or transferring from another industry with technology focused skills and functional expertise are in high demand. Gaining expertise in emerging technologies like artificial intelligence (AI), virtual reality (VR), and smart stadiums can be a key differentiator. Careers in digital and technology require creative problem-solving and the ability to connect your technical expertise with commercial opportunity and evaluation.
Sales and partnerships are the commercial backbone of sporting organisations, driving success and growth across the industry. Effective business development professionals are always in high demand. However this goes beyond just securing deals. Increasingly valued are the skills in developing long-term partnerships and ensuring 'customer success' that deliver measurable value for both all parties.
Effective partnership management requires strategic thinking, negotiation skills, and the ability to align sponsorships with the values of the organisation or team. Whether through audience engagement, brand visibility, or innovation, professionals in this space play a critical role in driving the success of the any organisation or team .
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If you are aiming to build or grow your career in this field, understanding sponsorship strategy and relationship management is essential. This area offers an exciting opportunity to influence the future of sports by connecting organisations with the resources they need to thrive.
Sports marketing is no longer just about selling products, services, or tickets, it’s also about building meaningful connections between sports businesses and their audiences. From teams and leagues to sports brands, governing bodies, and event organisers, every stakeholder in the industry relies on effective marketing to engage with fans, customers, and communities to create competitive advantage.
Be it a major brand launching a global campaign, a grassroots initiative growing its audience, or a sports events engaging fans for live events, digital engagement is at the forefront of how the industry communicates.
Marketing professionals have the opportunity to think more creatively than ever but are also highly focused on effectiveness and ROI with data and analysis at the core of the skill set needed to be a successful digital marketeer in todays market.
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For those looking to work in sports marketing, adaptability and creativity are key. Understanding how to create campaigns that resonate with fans and deliver long-term impact is essential in this rapidly evolving field.
Coaching and high-performance professionals are at the forefront of elite athlete development. These professionals play an important role in identifying talent, refining skills, and preparing athletes and teams to perform at their best across all sports. They not only create advanced training plans but also help fostering mental resilience and athlete wellbeing - requiring a complex combination of technical, leadership and interpersonal skills.
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For those passionate about helping athletes achieve their best, coaching and high-performance roles provide a rewarding career pathway. Beyond just physical performance, these roles focus on building leaders, encouraging discipline, and driving success.
The sports industry is evolving at an unprecedented pace, creating many new career opportunities for professionals passionate about working in this industry. From women’s sports leadership and event management to digital innovation, marketing, and high-performance, there are a wide range of opportunities that are waiting for passionate, committed and talented professionals.
Whether you’re just starting your journey or looking to progress your career into a new role, aligning your skills and what really excites you with the industry’s in-demand areas is a great way to grow your career in sport.
Find more great articles to prepare for your new role in sport on our Prepare: Knowledge Hub
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