FIFA have topped the annual #SportOnSocial – a report that ranks all 35 Olympic International Federations according to their performance on social media.
As more people access and are influenced by social media, International Sports Federations (IFs) have the potential to engage, excite and inspire more people than ever before through innovative and engaging social media communications.
As Nelson Mandela famously said, “Sport has the power to change the world”.
#SportOnSocial is a way of encouraging IFs to improve their performance on social media.
#SportOnSocial recognises the changing role of International Federations from regulation to inspiration, and the importance of social media to engage and inspire people worldwide.
"#SportOnSocial is our way of encouraging 'sport' to improve its performance on social media, and inspiring more people to watch, participate and compete," REDTORCH CEO Jonny Murch said.
Download this year’s report here.
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