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    IPC_Agitos-Rio-2016As the International Paralympics Committee (IPC) celebrates it's 30th anniversary, it has used this landmark in its history to deliver plans for its future and detail a bright and exciting new era for the Paralympic movement.

    Earlier this year The IPC published its latest strategic plan for 2019 -2022. Following 12 months of consultation the new strategic direction will put greater emphasise on the impact its work has on transforming attitudes towards persons with disabilities and driving social inclusion.

    Reflecting this, the IPC has refined its vision and mission to reflect its purpose in using sport as a catalyst to create a better world for all.

    The IPC’s refined vision is: to make for an inclusive world through sport. Its new mission is: to lead the Paralympic Movement, oversee the delivery of the Paralympic Games and support members to enable Para athletes to achieve sporting excellence.

    “As the IPC celebrates 30 fantastic years, I am certain that the organisation’s best and most fruitful years still lie ahead. We have achieved a lot - probably more than most could have dreamt of back in 1989 - but, in my view, we are still only scratching the surface of what we can achieve. The key now is to unlock and maximise the potential of the Paralympic Movement.

    IPC President, Andrew Parsons

     

    Within the strategic plan, the IPC Governing Board designed five strategic priorities on which the plan focuses on:

    • Strengthen the effectiveness of the Paralympic Movement at all levels
    • Enhance the Paralympic Games experience and further its reach as a celebration of human diversity
    • Drive a cultural shift through Para sport for a truly inclusive society
    • Continuous pursuit of excellence in what we do and how we do it
    • Develop and deliver a new brand statement that globally positions our vision and mission

    The full strategic plan can be downloaded here and is available in French, Spanish, English and German.

    “Para athletes, fair and competitive sport and strategic partnerships represent core pillars of the Paralympic Movement that are essential to safeguarding its long-term integrity and development."

    “Together I am confident we can do this. We have a unique opportunity to transform the world, empowering the lives of the world’s one billion persons with disabilities."

    IPC President, Andrew Parsons

    A new brand for a new vision

    Pearson highlighted that “Together, we can make a more inclusive world through Para sport.” The new brand strategy aims to communicate exactly this; how the IPC drives social inclusion.

    The IPC’s new look is part of a wider strategy focused on making the Paralympic brand more impact and meaningful to a global audience.

    “The Paralympic brand has the potential to be one of the most transformational and powerful on earth."

    IPC Chief Marketing and Communications Officer, Craig Spence

     

    The Agitos, the Paralympic symbol, has been redrawn and recoloured, while a new brand narrative – “Change Starts with Sport” – has been created to better communicate the transformational impact the Paralympic Movement has on society and drive the human rights agenda.

    Craig Spence, the IPC’s Chief Marketing and Communications Officer, said: “The Paralympic brand has the potential to be one of the most transformational and powerful on earth, impacting and improving the lives of the world’s one billion persons with disabilities. “To achieve this, it is important that more people are exposed to and engage with the Paralympic Movement, understand its purpose and recognise its transformational impact in changing the world for the better.“

    The new strategy and identity charts a course for IPC members to follow over the next four years to harness the unique transformational energy of the Paralympic Movement and empower the lives of the world’s one billion persons with disabilities.

     

    This article is from a post originally publish by the IPC which can be viewed here.
    For more news and insights on the IPC and The Paralympic movement visit paralympic.org

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