In the new digital age, social media needs to be part of any job search strategy for individuals looking to evolve their career. However, it’s important to note that social media when utilised on its own is not as influential as using these networks as part of an overall strategy that harnesses all elements of the job search mix (job boards, internet, traditional media, researching companies etc.). And although more of us our using social media in our career, we are still seeing the same basic mistakes, some of which we have highlighted here in the do’s and don’ts of social media.
Don’t use social media to be lazy and don’t expect other people to do the work for you. It is inevitably hard work finding a job – if it was easy we would all have one and it wouldn’t be an issue.
Sending a few emails and updating a few of your social media networks does not constitute a job search strategy. So remember that although social media can be an effective tool in career-building, these channels should only make up a small part of this. Don’t get distracted from other crucial ways of developing your career- social media is not the magic solution.
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