The rise and rise of the ultra running industry

A standard full marathon is 26.2 miles and to complete one requires hard work and dedication, but what drives runners to go even further? The dramatic rise of Ulta-distance running...

It has been a while since they last walked down the locker room tunnel to join the other players in their respective teams. Christian Karembeu, 48, (15 years as a professional play...

Rapport is the connection between two people; the spoken and unspoken words that say ‘we are on the same page’. It is the art of making someone feel comfortable and accepted which ...

We sat down with the high profile team behind Sport Calling, the sport business school bought to you by Sport Collective, the successful boutique sports marketing agency, to hear a...

La Vuelta a España manages to show 190 countries every year what a sporting event needs to sell epic sport and socioeconomic value in 3 weeks of televised competition with Brand Sp...

Unless you have been lying low in our digital world, you will have noticed (and are likely part of) the huge surge in podcast popularity and the value these can bring to all aspect...

Federico Winer is Business Development, Retail and Consumer Industries expert for SAP, the global enterprise software company. He has been working within the media, sports and ente...

Steve Elworthy, the managing director of the ICC Cricket World Cup 2019 in England and Wales shares his experience of devising a strategy to sell tickets for a major event, and how...