The trends influencing marketing in sports

There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of advertising and new channels for marketi...

Many business school sports management students are particularly interested in the opportunity to build their career within the sports events sector. Global sporting events offer a...

Off the back of a successful debut season for SailGP, series co-founder Sir Russell Coutts talks plans for growth on and off the water, the ongoing battle to simplify sailing for t...

2019 has been quite a year for Women's football and one that will likely define it's future growth as the women's game looks set to take advantage of the boost from the FIFA World ...

As the International Paralympics Committee (IPC) celebrates it's 30th anniversary, it has used this landmark in its history to deliver plans for its future and detail a bright and ...

The skills, qualities and attitudes needed for success in the jobs market, be it the sports industry or any other, are fast evolving. While there is certainly a role for employers ...

The Rugby League World Cup 2021 is set to be the biggest Rugby League World Cup in history, and England are the hosts that will be bringing the men’s, women’s and wheelchair games ...

Negotiation is a fact of life in business and will also likely play a key role in your career trajectory. Bargaining with counterparties to get a better deal for yourself or your o...