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    The world of sports management is changing quickly. To keep up, it's important to understand the key skills and trends that are shaping this exciting field. Our recent webinar with Kedge Business School, "Unveiling the Next Era: Major Trends in Skill Competencies in the Sports Management Field" provided invaluable insights from industry leaders. Here is a comprehensive overview of the discussions and key insights shared during the event. 

    Global Sports: At the Helm of Industry Transformation 

    Will Lloyd, Chief Executive of Global Sports, set the stage by outlining the company's pivotal role in shaping the sports industry's future. He emphasised their commitment to diversity, leveraging a vast global network, and a leading career platform to deliver comprehensive solutions tailored for the global sports market. 

    Insights from Industry Experts 



    Lionel Maltese, a seasoned professional and academic, shared insights from his extensive experience in managing sports events globally. He discussed how academic knowledge and practical industry applications are interconnected and crucial for the education of future sports managers.

    Olivier, a Kedge Business School alumnus with considerable experience in sports event management, talked about his career growth from academia to significant roles in sports organisations like Amaury Sport Organisation and OnLocation.  

    Key Takeaways and Future Directions 

    Skill Competencies: The discussions highlighted the importance of specific skill sets in sports management, particularly the integration of strategic marketing, business development, and digital transformation skills to stay ahead in the field. 

    Cultural and Global Adaptability: Both Lionel and Olivier stressed the necessity of understanding and adapting to various cultural contexts in the global sports arena. This adaptability is crucial for managing international events and for navigating the complexities of global sports organisations.  

    The journey from an academic setting to the heart of the sports industry's biggest events has taught me the importance of practical skills, cultural adaptability, and a relentless pursuit of professional development." Olivier



    The Role of Education: The webinar also focused on how educational programs in sports management must evolve to incorporate these new competencies, preparing students not just for the jobs of today but for the challenges of tomorrow. 

    As educators and industry leaders, we need to continuously adapt our curriculum and professional practices to meet the evolving demands of the sports industry, ensuring our students and professionals are well-prepared for the future." Lionel Maltese 


    - Diversity and Inclusion: Reinforcing the commitment to diversity, the speakers discussed how inclusive practices are not only ethically important but also beneficial from a business perspective, as they lead to richer ideas and a more robust understanding of global sports markets. 

    The webinar "Unveiling the Next Era: Major Trends in Skill Competencies in the Sports Management Field" offered a thorough examination of the skills and strategies that will define the future of sports management. 

     As the field continues to evolve, staying informed about these trends will be crucial for current and aspiring sports management professionals aiming to lead in this competitive arena. 

    Discover more about Kedge Business School's the programme and how to apply here. 

    Interested in hosting a similar webinar? To start the conversation and learn more about our webinar hosting opportunities, click here. 

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