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Mark McCormack in his inspiring lecture at Oxford University in October 1993.

"Business Age said in 1994: 'McCormack invented the sports business. It was he who first realized that, within the golden triangle of sport, sponsorship and television, lay vast wealth, just waiting to be tapped.'"

In this lecture McCormack talks about:

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  • How he started out as a lawyer and golf player to become a sports agent
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  • The start of IMG and how it evolved as a business
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  • Commercialism in sport
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  • Pressures on sportsmen and sportswomen


Footage supplied by SBEN .

 

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Build your knowledge of the sports business through insightful articles and interviews

Build your knowledge of the sports business through insightful articles and interviews

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