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    Six members of the Limelight Sports team have just completed the agency’s new Academy programme. The Limelight Sports Academy programme was set up in 2015 to give employees the opportunity to learn more about the business and develop a greater overall understanding of all aspects of the agency’s work. It is an ongoing programme which enables people to join at different times of the year. The Academy programme is now being rolled out globally and Limelight Sports’ Middle East and Australian offices will be launching it in the next few months.

    Megan Palmer, Sam Carter, Sam Fry, Josh Burrows, Holly Gregory and Naomi Turner were the first employees to complete the programme. They all had different backgrounds, either as existing Limelighters, or joining the agency straight from university or from another organisation.

    In addition to hands on experience with, and mentoring from, the experienced Limelight team, the Academy also offers an official qualification through the Institute of Leadership and Management (ILM). Particular areas of focus for the Academy work come under five general categories - Data, Creative, Content, People and Business.

    Limelight Sports has been running mass participation sports events for over 25 years. In that time there has been a huge growth in the sector. The agency, already well known as event organisers, has grown and developed its offering in order to meet the increased and widening needs of its brand clients, and as content, data and technology become ever more part of the participation sport journey.

    Limelight’s Head of Corporate Services, Sue Courtney heads up the programme and commented, “We have been delighted with the response to the launch of our Academy from Limelight personnel. As Limelight’s offering has evolved, it is essential that we encourage more people to develop a greater and more diverse range of skills and this is what our Academy has been able to deliver.”

    Sam Carter, one of the first Limelighters to complete the Academy programme said, “The Academy has provided me with a brilliant opportunity to take me out of my working comfort zone and work in sectors of our business which I knew little about but which I now understand and appreciate much more.”

    For further information:

    • on the Academy contact Sue Courtney: 07920 112487 / 020 7299 4160
    • about Limelight Sports contact Jo McDiarmid: 020 7299 4188

    About Limelight Sports

    With over 25 years’ industry experience, Limelight Sports, global leading participation sport agency, has offices in London, UK; Melbourne, Australia and Dubai, UAE. The agency works with major, innovative global brands such as Nike, J.P.Morgan, Wiggle and Virgin Australia, using its extensive knowledge of the positive impact of participation sport to engage their target audiences through active experiences and campaigns. It has created and delivered some of the most high profile, and most talked about live events including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. Limelight Sports also organises Swimathon, the world’s biggest fundraising swimming challenge. www.limelightsports.com

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