The Organisation of A First-Class Sporting Event: Branding

We analyse the keys that have made the US Tennis Open the event with the biggest audience attendance in the world and how the organization of a first-class sporting event comes to ...

Pep Guardiola has achieved everything that he has set himself in the world of football, as a player and coach. In this interview with the Johan Cruyff Institute, Pep discusses what...

Karen Ephraim, professor of the Master in Coaching at the Johan Cruyff Institute, talks about her long experience working in different sports and the value of individual developmen...