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    The effectiveness of data analytics to measure the return on sport sponsorship

    Exploring how brands invest in sport sponsorship and how they are using data analytics to develop customized packages that deliver new value.

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    Reinventing the broadcasting rights model in sport

    Thinking about a new model for broadcasting rights in sport with the increasing influence of Technology and changing consumer habits.

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    From Olympic athlete to sport management consultant

    The four-times Olympic champion Carles Castillejo's long-distance sporting career: from Olympic athlete to sport management consultant via the Johan Cruyff Institute.

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    LaLiga’s strategy against Covid (part 2).

    Part 2 of LaLiga’s strategy towards Covid to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry.

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    LaLiga’s strategy against Covid (part 1).

    LaLiga’s strategy towards Covid to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry.

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    Measuring the impact of remote working and work-life balance

    Johan Cruyff Institute shares expert insight on work-life balance and remote working as a measure of work effectiveness due to the Covid-19 restrictions.

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    The professionalisation of women's football

    Women want to take advantage of the FIFA World Cup 2019 to intensify their demands in their fight toward the professionalization of women’s football

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    What do professional football players want to be when they grow up?

    Current and retired international footballing professionals reflect on the important role of academic studies in securing a future after football.

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