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    La Vuelta a España is a tour of force in the sporting event showing the world how to sell epic sport and socioeconomic value in 3 weeks of televised competition.

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    Football clubs are redirecting their management toward a business model with the hiring of new professional profiles to help secure their future.

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    “Getting young people to pay to watch sport on TV is a big challenge”

    Discussing the future of sports broadcasting rights and how the ‘Big Four’ technology companies have the power to drive further disruption.

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    The Globalization of Audiences is The Greatest Challenge for Football Clubs

    We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and Director of Sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly...

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    Interview: Pep Guardiola, Manager of Manchester City FC

    Pep Guardiola, manager of Premier League champions Manchester City FC, talks leadership, adaptation, and the power of sport.

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    Build A Career in Coaching

    Interview with Karen Ephraim, Professor of coaching at the Johan Cruyff Institute, who shares her professional experiences in sport.

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