Networking for athletes on Linkedin, an area where they are still amateurs

Linkedin, a network with 800 million users worldwide, allows athletes to showcase their personal brand, network and approach the professional world of the sports industry from an a...

Rui Biscaia, a renowned fan engagement researcher, explains how sports organizations have been changing their perception of fan engagement. “Fans have a voice and organizations mus...

Johan Cruyff Institute brings together three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency to discuss the best way for sports organizations to monetize their...

Ramón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that in...

Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifi...

The four-times Olympian and the only ever champion of Spain in all the long-distance athletics disciplines, Carles Castillejo, is now working as a sport management consultant as a ...

LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the e...

We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. ...