Shaping the Future of Sports Media: Insights from Industry Leaders

In our recent webinar hosted with the emlyon Business School, sports media industry experts unravelled the evolution and future trajectory of sports media. The webinar, "Shaping th...

MSc in Sports Industry Management alumnus Arinjay Ghosh shares his viewpoint on the crossroads at which the sports industry finds itself, his journey from Calcutta to emlyon, his s...

emlyon business school is will-reputed for its international diversity, evident in its professors, students, and through the various global learning experiences offered. The MSc in...

Nothing evokes passion and emotion like live sporting events. People who are not necessarily interested in sport can be wrapped up in the thrill of following their local team with ...

The use of statistics in sports is not a new practice. However, the automated and large-scale processing of the famous big data has ushered in a fresh era for the various processes...

Imagine an arena packed with fans cheering on a basketball game, only, instead of watching world-class athletes, the fans are watching video game avatars. That’s exactly what sport...

In 2017, Pokemon Go got people walking significantly more than they had previously without even realizing it. In fact, one study showed that, on average, users of the app were walk...