The 2017/18 Premier League season - a 25th anniversary edition of soccer's richest domestic competition - is upon us. We profile the commercial portfolios of England's 20 leading clubs teams that make up soccer’s richest domestic competition.
During the summer close season, clubs in the world’s richest soccer league have been busy expanding their commercial portfolios with both domestic and with regional partners. The likes of Manchester City and Liverpool have been especially busy tying up sponsorships in the lucrative Asian market, predominantly in the increasingly important territory of China.
A significant change to Premier League shirts this season will be the addition of a sleeve sponsor , although not every team has taken up the additional inventory due to opposition from their existing front-of-shirt sponsors. 11 clubs had taken up the opportunity to fill the new inventory as the season kicked off, with Liverpool’s partnership with Western Union and West Brom’s deal with 12Bet announced almost as team-sheets were being prepared for the opening round of games.
Despite the Football Association’s (FA) high-profile decision to drop Ladbrokes as an official sponsor , and end future commercial ties with betting companies, bookmakers make up a high proportion of sponsors in English soccer’s top flight. Meanwhile, 14 of the 20 front-of-shirt sponsors are foreign companies, with brands from the Middle East, Asia and the US adorning the jerseys worn by the top five finishers from last season.
According to Sportingintelligence the Premier League’s 20 clubs will earn a record UK£281million (US$367 million) in sponsorship from shirt deals alone this season, a sum that has trebled in seven years and is UK£160 million (US$208 million) more than the amount pulled in by teams in Germany’s Bundesliga.
Ahead of kick-off, SportsPro presents its definitive sponsorship guide to all of the teams.
Sponsorship values are annualised. Source: Sportingintelligence.com
Brighton & Hove Albion
West Bromwich Albion
West Ham United
This is an extract from an article originally published by our partner SportsPro Media. View the full article here .
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