The effectiveness of data analytics to measure the return on sport sponsorship
Exploring how brands invest in sport sponsorship and how they are using data analytics to develop customized packages that deliver new value.
Read MoreRamón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that invest in sport sponsorship use data analy..... Read more
Ramón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that in...
Read moreA career in sports event management can offer a world of possibilities and opportunities. For someone passionate about sport, it can look like a dream career, but how do you get st...
Read moreTechnology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifi...
Read moreSport genuinely is an industry where you can build a career you love, a job that gets you up in the morning without dread for the day ahead, but instead with a spring in your step ...
Read moreThe four-times Olympian and the only ever champion of Spain in all the long-distance athletics disciplines, Carles Castillejo, is now working as a sport management consultant as a ...
Read moreThe start of a new year is a great time to define your career objectives and create a plan for the year ahead. However ambitious plans have a habit of staying as such and so settin...
Read moreLaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the e...
Read moreThe technological changes along with the global pandemic are accelerating the adoption of innovative broadcast practices in sports. This talk with New York University's Preston ...
Read moreExploring how brands invest in sport sponsorship and how they are using data analytics to develop customized packages that deliver new value.
Read MoreA look at the importance of experience and the right qualifications to forge a successful career in sports management and organising sporting events.
Read MoreThinking about a new model for broadcasting rights in sport with the increasing influence of Technology and changing consumer habits.
Read MoreMaking your career ambitions in sport business require hard work and dedication. But you can achieve your goals are possible if you are committed to your future.
Read MoreThe four-times Olympic champion Carles Castillejo's long-distance sporting career: from Olympic athlete to sport management consultant via the Johan Cruyff Institute.
Read More5 actionable steps you can take in the new year to reach your career goals in sport business and build an amazing career.
Read MorePart 2 of LaLiga’s strategy towards Covid to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry.
Read MoreUncovering the Virtual Season Ticket. uncovering a new product for sports organisations to engage with sports fan in a new virtual world.
Read MoreGlobal Sports: the world’s leading specialist careers platform for the international sports industry
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