Why study a Masters in Sports Business

Are you considering a Master's degree in Sports Business, but not sure if it’s the right career choice for you? We spoke to 3 recently graduated Master's students from three of the top Sports Business Universities in the..... Read more

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    Why study a Masters in Sports Business

    We spoke to 3 recent Sports Business Master’s graduates to gain insight and advice for those considering this as the next step in their sporting career.

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    Fan engagement: can fans influence the strategy of sports organizations?

    Fan engagement is becoming a central part of sports organizations strategy. How can fans influence this and what is the role played by the athlete?

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    How sport organizations can monetize their social media

    Three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency discuss the best way for sports organizations to monetize their social media.

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    The effectiveness of data analytics to measure the return on sport sponsorship

    Exploring how brands invest in sport sponsorship and how they are using data analytics to develop customized packages that deliver new value.

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    How to Build a Career in Sports Event Management

    A look at the importance of experience and the right qualifications to forge a successful career in sports management and organising sporting events.

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    Reinventing the broadcasting rights model in sport

    Thinking about a new model for broadcasting rights in sport with the increasing influence of Technology and changing consumer habits.

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    Believe in yourself to kick start your sporting career

    Making your career ambitions in sport business require hard work and dedication. But you can achieve your goals are possible if you are committed to your future.

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    From Olympic athlete to sport management consultant

    The four-times Olympic champion Carles Castillejo's long-distance sporting career: from Olympic athlete to sport management consultant via the Johan Cruyff Institute.

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