“Getting young people to pay to watch sport on TV is a big challenge”

The Johan Cruyff Institute speak with Pierre Maes, a specialist in sports broadcasting rights, who explains how the business has been changing hands and how the ‘Big Four’ technology companies now have the power to chang..... Read More

    Popular articles

    SUBSCRIBE TO THE LATEST INTELLIGENCE

    “Getting young people to pay to watch sport on TV is a big challenge”

    Discussing the future of sports broadcasting rights and how the ‘Big Four’ technology companies have the power to drive further disruption.

    Read More

    Sports Management: Educational challenges. Mindset-to-go

    In the age of digitalization, an informational advantage is no longer a reliable success factor. This and related factors are causing students to re-evaluate education and professi...

    Read More

    Graduate & Students: Taking your first steps into sports business

    Entering any jobs market can be a scary prospect for students and graduates, with a myriad of potential paths to pursue. We provide you the tools and insight to succeed your transi...

    Read More

    Your Job Search Toolkit to Build Career Success

    We give you the competitive edge in the job market with these top tips. From CV tricks to interview advise, we follow the whole job search journey to provide you with the insights ...

    Read More

    The Globalization of Audiences is The Greatest Challenge for Football Clubs

    We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and Director of Sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly...

    Read More

    Subscribe to our newsletter