Graduate & Students: Taking your first steps into sports business

Entering any jobs market can be a scary prospect for students and graduates, with a myriad of potential paths to pursue. The sports world is no different. So, what do you need to k...

The use of statistics in sports is not a new practice. However, the automated and large-scale processing of the famous big data has ushered in a fresh era for the various processes...

Imagine an arena packed with fans cheering on a basketball game, only, instead of watching world-class athletes, the fans are watching video game avatars. That’s exactly what sport...

In Part 2 of this series, we analyse the brand engagement strategies used to make the US Tennis Open the event with the biggest audience attendance in the world, through engagement...

If you have a degree or you are on your way to graduation… Congratulations, you have taken the first steps to a successful career in sport. But is this enough? Employers might stil...