The effectiveness of data analytics to measure the return on sport sponsorship

Ramón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that in...

A career in sports event management can offer a world of possibilities and opportunities. For someone passionate about sport, it can look like a dream career, but how do you get st...

Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifi...

Sport genuinely is an industry where you can build a career you love, a job that gets you up in the morning without dread for the day ahead, but instead with a spring in your step ...

The four-times Olympian and the only ever champion of Spain in all the long-distance athletics disciplines, Carles Castillejo, is now working as a sport management consultant as a ...

The start of a new year is a great time to define your career objectives and create a plan for the year ahead. However ambitious plans have a habit of staying as such and so settin...

LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the e...

The technological changes along with the global pandemic are accelerating the adoption of innovative broadcast practices in sports.    This talk with New York University's Preston ...