Why study a Masters in Sports Business

Are you considering a Master's degree in Sports Business, but not sure if it’s the right career choice for you? We spoke to 3 recently graduated Master's students from three of the...

Rui Biscaia, a renowned fan engagement researcher, explains how sports organizations have been changing their perception of fan engagement. “Fans have a voice and organizations mus...

Johan Cruyff Institute brings together three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency to discuss the best way for sports organizations to monetize their...

Ramón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that in...

A career in sports event management can offer a world of possibilities and opportunities. For someone passionate about sport, it can look like a dream career, but how do you get st...

Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifi...

Sport genuinely is an industry where you can build a career you love, a job that gets you up in the morning without dread for the day ahead, but instead with a spring in your step ...

The four-times Olympian and the only ever champion of Spain in all the long-distance athletics disciplines, Carles Castillejo, is now working as a sport management consultant as a ...